Ever wondered what our wondermakers get up to in the wonderlab? Here's a quick catch up with one of the team to give you an insight into their world
Article by Digital Wonderlab
I’ve recently joined the Digital Wonderlab team as Head of Creative Design. In my career prior to this I have created and overseen the creation of considered, contemporary design solutions for a wide range of clients – from charities and membership organisations to some of the biggest commercial brands.
Looking back, I’ve kind of done it my whole life. When I was a kid I would design imaginary games consoles, or posters for non-existent bands! Ever since I realised I could actually design as a career, I have been working in the field a little more formally for over 20 years.
My approach is always centred around creating design that makes a difference. At the start, this means focussing on understanding both the clients’ objectives and their target audience. This is essential to then create user-focussed products that delight all involved.
Mainly Adobe Creative Cloud (as well as my trusty dotted notepads and mechanical pencils).
My current favourite is my Osmo Pocket, a shakey-video-banishing, tiny handheld camera with gimbal stabilisation. Although admittedly it is a tad less tiny now that I’ve attached every single accessory available.
As this is my first week, neither of the projects I’ve been working on are live yet, but both are really exciting and innovative products that we’ll be able to reveal later this year. (Watch this space!)
Your Website Isn't an Island
We've produced a FREE eBook to help you deliver an integrated digital experience. Take a look at our top 5 tips on delivering an integrated digital experience and why it's more important than ever for your business.
Your website is the primary entry point to your customers. It’s your digital shop window and your opportunity to stand out, to tell your story and to engage with your audience - both now and in the future.
Yet your website should never be an island. It should be truly integrated as part of an ecosystem, working hard for you and your purpose as part of a clear digital strategy.
