Digital transformation putting a smile on children's faces
How Cerebral Palsy Cymru continued to deliver their vital services whilst moving their whole team into a digital first world
- Digital Strategy
- User Experience
- Umbraco CMS Fundraising platform
- Custom workflows
- Events management
The brand story
A charity grounded in connection, improving the quality of life of children in Wales
Cerebral Palsy Cymru, formerly known as Bobath Children’s Therapy Wales, is a charity with family at its heart, providing vital support to children and their parents.
The long-established organisation looked to evolve its positioning, to realise its vision of becoming an international Centre of Excellence at the forefront of clinical practice. The charity recognised, however, that its current technology infrastructure was not fit for purpose.
To grow further and reach its goals, a clear digital road map to success was needed - one that would touch on every aspect of the brand and its operations.
To see the digital possibilities and make positive change happen
We were first approached to undertake a digital audit for the growing charity; one that would uncover what assets they had, where pain points existed and what their digital ambitions were. This really helped to focus upon the positive outcomes they wanted to achieve.
Working in partnership with Rednine, this digital transformation project would need to encapsulate the charity’s trans-disciplinary approach and collaborative ways of working to successfully plant the seeds for future growth.
Beginning by documenting their processes and making sense of the charity’s future direction, we developed a high-level strategy to help guide the next three years of activities. Our priority was to focus on removing risks in the charity’s processes and insufficient technological infrastructure, replacing and enhancing it with efficient and effective ways of working through the right types of forward-thinking tech to achieve strategic goals.
A progressive digital pathway to enhance services to children and their families and simplify the donation process
When you begin a process by being clear on the vision, the purpose and what your ambitions are, you can create and build the best possible options to achieve the outcomes you desire. This project is certainly a great example of a team empowered through strategic digital thinking to begin their journey.
Mirroring the charity’s purpose-centred ethos, we ensured that all processes were simplified for the team through customer workflows. We delivered automated, effective technology solutions to enable the charity to better provide services, share knowledge and showcase its values by continuing to tell its story in the right way.
The next phase of the defined digital roadmap focused upon a new Umbraco website build with specific focus upon CMS with an effective fundraising and client referral journey to really help the user experience This was supported with a new donation management system to help new and existing donors alike, and improved event management through software integration with Eventbrite.
With the foundations of the charity’s digital transformation project already well underway heading into 2020’s unexpected lockdown restrictions, the need for a digital-first approach had never been greater: delivery of essential care for families in need became virtual literally overnight when social distancing measures made the provision of face-to-face support for children highly challenging. This was the key driver for the team to keep going through this unsettling period with the outcomes firmly in their mind.
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