Digital transformation putting a smile on children's faces

How Cerebral Palsy Cymru continued to deliver their vital services whilst moving their whole team into a digital first world 

86% Increase in online donations
25% Increase in new regular donors
120% Increase for overall donations

Project features

  • Digital Strategy
  • Rebrand
  • User Experience 
  • Umbraco CMS Fundraising platform
  • Custom workflows
  • Events management

The brand story

A charity grounded in connection, improving the quality of life of children in Wales

Cerebral Palsy Cymru, formerly known as Bobath Children’s Therapy Wales, is a charity with family at its heart, providing vital support to children and their parents.

The long-established organisation looked to evolve its positioning, to realise its vision of becoming an international Centre of Excellence at the forefront of clinical practice. The charity recognised, however, that its current technology infrastructure was not fit for purpose.

To grow further and reach its goals, a clear digital road map to success was needed - one that would touch on every aspect of the brand and its operations.

Cerebral palsy cymru website
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The challenge

Cerebral palsy cymru mobile

To see the digital possibilities and make positive change happen

We were first approached to undertake a digital audit for the growing charity; one that would uncover what assets they had, where pain points existed and what their digital ambitions were. This really helped to focus upon the positive outcomes they wanted to achieve.

Working in partnership with Rednine, this digital transformation project would need to encapsulate the charity’s trans-disciplinary approach and collaborative ways of working to successfully plant the seeds for future growth.

Beginning by documenting their processes and making sense of the charity’s future direction, we developed a high-level strategy to help guide the next three years of activities. Our priority was to focus on removing risks in the charity’s processes and insufficient technological infrastructure, replacing and enhancing it with efficient and effective ways of working through the right types of forward-thinking tech to achieve strategic goals.

 

The solution

A progressive digital pathway to enhance services to children and their families and simplify the donation process

When you begin a process by being clear on the vision, the purpose and what your ambitions are, you can create and build the best possible options to achieve the outcomes you desire. This project is certainly a great example of a team empowered through strategic digital thinking to begin their journey.  

Mirroring the charity’s purpose-centred ethos, we ensured that all processes were simplified for the team through customer workflows. We delivered automated, effective technology solutions to enable the charity to better provide services, share knowledge and showcase its values by continuing to tell its story in the right way.

The next phase of the defined digital roadmap focused upon a new Umbraco website build with specific focus upon CMS with an effective fundraising and client referral journey to really help the user experience This was supported with a new donation management system to help new and existing donors alike, and improved event management through software integration with Eventbrite.

 

With the foundations of the charity’s digital transformation project already well underway heading into 2020’s unexpected lockdown restrictions, the need for a digital-first approach had never been greater: delivery of essential care for families in need became virtual literally overnight when social distancing measures made the provision of face-to-face support for children highly challenging. This was the key driver for the team to keep going through this unsettling period with the outcomes firmly in their mind.

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The result

A robust and forward-focused digital transformation with people at its centre

Cerebral Palsy Cymru’s new website and brand launched in the summer of 2020, against the backdrop of Covid-19 which has hugely impacted the third sector.

The combination of an enhanced website, strengthened infrastructure and a relevant, engaging new brand identity, ensures the charity can engage sup-porters effectively whilst driving an increase in its volunteer base, income and retail operations. All achieved safely and securely with cloud back up of sensitive data.

The project is already helping to truly transform the charity from the inside out, technology with purpose having a significant positive benefit on the lives of children and families in need of support.

Tech stack

Harnessing the power of Umbraco CMS we constructed a modern and easy to maintain new website and fundraising platform for Cerebral Palsy Cymru.

Being a .NET based CMS it meant we had all the in house expertise we might need for custom integration and development.

The frontend of the website is built using a Bootstrap framework with some funky bits of jQuery thrown in to make the magic happen.

The fundraising is a combination of bespoke development and integration with the Eventbrite API. Donations are handled on-site utilising Braintree which offers payments via card, PayPal, Google Pay and Apple Pay.

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