Client: Cerebral Palsy Cymru

Putting a smile on children’s faces

How this charity continued to deliver vital services whilst moving the whole team to a digital first world of the future.

WHAT WE DID
  • Digital Strategy
  • Rebrand
  • UX through
  • Umbraco CMS fundraising platform
  • Customer workflows
  • Events management
  • Bootstrap framework
  • Braintree donation gateway
THE IMPACT

86%
increase in
online donations

Rachel Morgan

Head of Income Generation
"

Digital Wonderlab took time to understand who we are and where we needed to be; we are a small charity and didn’t think such a project would be achievable. They were able to help us see the possibilities and talked to us in a way that made sense – they have incredible experience in technology transformation and always put people at the centre of what we were doing. A great blend of strategic thinking and the practicalities around how this would work for us.

"

Nathan Baranowski

Managing Director
"

Cerebral Palsy Cymru hit a time of real uncertainty; as funding became a challenge during the Covid-19 pandemic, the charity questioned whether it was possible to continue on its digital transformation journey. With the need to grow brand awareness and engagement to enable people to get the help they needed heightened during the lockdown, we helped transform the charity and demonstrate why technology for us is never faceless: it always has meaning and purpose.

"
The brand story

A charity grounded in connection, improving the quality of life of children in Wales

Cerebral Palsy Cymru, formerly known as Bobath Children’s Therapy Wales, is a charity with family at its heart, providing vital support to children and their parents.

The long-established organisation looked to evolve its positioning, to realise its vision of becoming an international Centre of Excellence at the forefront of clinical practice. The charity recognised, however, that its current technology infrastructure was not fit for purpose.

To grow further and reach its goals, a clear digital road map to success was needed - one that would touch on every aspect of the brand and its operations.

Cerebral palsy cymru mobile
Cerebral palsy cymru website
The challenge

To see the digital possibilities and make positive change happen.

We were first approached to undertake a digital audit for the growing charity; one that would uncover what assets they had, where pain points existed and what their digital ambitions were. This really helped to focus upon the positive outcomes they wanted to achieve.

Working in partnership with Rednine, this digital transformation project would need to encapsulate the charity’s trans-disciplinary approach and collaborative ways of working to successfully plant the seeds for future growth.

Beginning by documenting their processes and making sense of the charity’s future direction, we developed a high-level strategy to help guide the next three years of activities. Our priority was to focus on removing risks in the charity’s processes and insufficient technological infrastructure, replacing and enhancing it with efficient and effective ways of working through the right types of forward-thinking tech to achieve strategic goals.

The solution

A progressive digital pathway to enhance services to children and their families and simplify the donation process.

When you begin a process by being clear on the vision, the purpose and what your ambitions are, you can create and build the best possible options to achieve the outcomes you desire. This project is certainly a great example of a team empowered through strategic digital thinking to begin their journey.  

Mirroring the charity’s purpose-centred ethos, we ensured that all processes were simplified for the team through customer workflows. We delivered automated, effective technology solutions to enable the charity to better provide services, share knowledge and showcase its values by continuing to tell its story in the right way.

The next phase of the defined digital roadmap focused upon a new Umbraco website build with specific focus upon CMS with an effective fundraising and client referral journey to really help the user experience This was supported with a new donation management system to help new and existing donors alike, and improved event management through software integration with Eventbrite.

With the foundations of the charity’s digital transformation project already well underway heading into 2020’s unexpected lockdown restrictions, the need for a digital-first approach had never been greater: delivery of essential care for families in need became virtual literally overnight when social distancing measures made the provision of face-to-face support for children highly challenging. This was the key driver for the team to keep going through this unsettling period with the outcomes firmly in their mind.

The result

A robust and forward-focused digital transformation with people at its centre.

Cerebral Palsy Cymru’s new website and brand launched in the summer of 2020, against the backdrop of Covid-19 which has hugely impacted the third sector.

The combination of an enhanced website, strengthened infrastructure and a relevant, engaging new brand identity, ensures the charity can engage supporters effectively whilst driving an increase in its volunteer base, income and retail operations. All achieved safely and securely with cloud back up of sensitive data.

The project is already helping to truly transform the charity from the inside out, technology with purpose having a significant positive benefit on the lives of children and families in need of support.

Tech stack

Harnessing the power of Umbraco CMS we constructed a modern and easy to maintain new website and fundraising platform for Cerebral Palsy Cymru.

Being a .NET based CMS it meant we had all the in house expertise we might need for custom integration and development.

The frontend of the website is built using a Bootstrap framework with some funky bits of jQuery thrown in to make the magic happen.

The fundraising is a combination of bespoke development and integration with the Eventbrite API. Donations are handled on-site utilising Braintree which offers payments via card, PayPal, Google Pay and Apple Pay.

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