Client: deafPLUS

Giving clarity to everyday tasks

See how we helped deafPLUS to cut through the noise to make daily life easier

  • Umbraco CMS
  • Fundraising platform
  • Rebrand
  • Custom workflows
  • Events management

Gary Williams


Finding the right partner to digitally enable your charity’s future is so fundamental – and we were fortunate to work with Digital Wonderlab. The conversation began as we needed a new corporate website, as well as improvements to our BSL advice line - something which would look great but also offer far more functionality


The brand story

A lifeline in a hearing world

deafPLUS is a charity that’s committed to improving awareness of deaf and visually impaired people’s needs. Its vision is for an accessible world for deaf people, one in which all barriers to participation and opportunity are removed.

The charity approached us seeking to enhance its digital services and build on the early success of its Advice Line - the UK’s first ever helpline for British Sign Language (BSL) users. To achieve its strategic goals, deafPLUS needed to integrate all its services into a joined-up, holistic digital approach that would allow online users to find and access services and advice quickly, reaching and supporting a national audience base with specific focus around Bath and North Somerset as well as London.

The challenge and approach

To create a digitally enabled deafPLUS with advice and support at its core

There are approximately 9 million people in the UK who are deaf or hard of hearing, with 120,000 using BSL as their preferred language. deafPLUS sought to maximise the use of technology, and specifically digital channels, to further its mission and cause and help enable a better quality of life for people who are deaf.

With the charity’s empowering ethos at the core of our strategy, we needed to enable deaf people to successfully communicate using smart technology and also expand the breadth of the online information advice hub to allow people to find support easily.

Carrying out a digital audit, we identified that deafPLUS’ existing website needed to evolve significantly. It was essential to not only put the user’s need for support and advice at the heart of the online experience, making the BSL Advice Line as accessible as possible and broadening out its scope to help others via a simple and clear user experience.  

Digital channels also needed to directly support and facilitate fundraising efforts to support the charity’s growth.   

The solution

A frictionless, intuitive and highly accessible service that empowers users

We developed an information and advice focused website and app for the charity which served as an intelligent solution, integrating with key third party products to deliver a much more coherent and seamless user experience.

Serving dual purposes as an ‘SEO brochure’ for the charity’s work and as online fundraising vehicle, the new website focused on driving revenue while simultaneously outlining the services provided by deafPLUS across the UK.

A standalone digital hub also allowed users to access information and advice, chat with advisors, and book advice sessions both via video and local centres.

The robust digital platform developed for deafPLUS serves as an integrated online and back office solution that incorporates machine learning and AI capabilities to guide, harvest information from the web and respond to users’ needs.

Alongside the front facing services, we were able to support the organisation to move to the cloud for safe and accessible data storage; supporting their move from desktops to laptops, and over to Microsoft 365 to be able to work remotely and seamlessly as a team.

The result

A user-first digital experience that harnesses technology to remove barriers

The evolved deafPLUS integrated digital information and advice hub (website) puts the needs of deaf, hard of hearing and visually impaired people front and centre. It enables not only access to vital information but also a chat facility and access to a booking advice sessions both virtually and in person at designated centres.

The user experience has been designed to swiftly signpost and navigate users towards a host of online resources that empower people to help themselves. At all times, simple and easy digital journeys are prioritised - making information accessible to all.

This has exponentially increased the inclusion of many more people than originally estimated to be able to improve the quality of their daily life.

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