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C-Suite ROI calculator for Digital Transformation: A fast, modern framework

Nathan Baranowski
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Senior leaders aren’t short on ambition; they’re short on clarity.
Most organisations know digital should be delivering more, yet questions remain:

  • Where is the real ROI?
  • Why are we still inefficient?
  • What can AI actually do for us?
  • Why is decision-making so slow?
  • How do we reduce risk and technical debt?

This fast-read guide gives you a C-suite ROI framework to understand where digital transformation delivers the biggest commercial impact, without spreadsheets or jargon.

If you want clarity tailored to your business, talk to us.

The modern ROI equation for leadership

Traditional ROI doesn’t work for digital.
To make confident decisions, leaders need a wider, more accurate model:

**Digital ROI =
Revenue Growth

  • Cost savings
  • Efficiency gains
  • Risk reduction
  • Better data & reporting
  • Strategic advantage (AI, competitiveness, scalability)**

This is how digital should be measured at board level.

The 7 ROI levers every executive should use

These are the levers where ROI hides — and where transformation pays back fastest.

1. Efficiency gains

Reduce admin, remove bottlenecks, automate tasks.
Impact: faster teams, lower cost-to-operate.

2. Revenue enablement

Improve customer journeys, reduce friction, unlock new digital revenue.
Impact: higher conversion and retention.

3. Technology consolidation

Many organisations overspend on duplicated systems.
Impact: lower licensing costs, simplified governance.

4. AI-driven value creation

AI done well = precision, prediction, automation.
AI done badly = noise and risk.
Impact: smarter decisions, rapid time savings, scalable operations.

5. Risk & technical debt reduction

Outdated systems silently increase cost and exposure.
Impact: fewer failures, greater resilience, lower long-term spend.

6. Data & decision intelligence

Executives need real-time information, not spreadsheets.
Impact: better, faster decisions and board-level confidence.

7. Workforce productivity

Better tools free teams for higher-value work.
Impact: increased capacity, reduced burnout, improved culture.

Quick ROI diagnostic (60 Seconds)

Ask yourself:

  • Do we trust our data enough to make fast decisions?
  • How many systems could we consolidate?
  • What manual tasks still drain time every week?
  • Where would AI provide immediate value?
  • Where are we carrying risk through outdated technology?
  • What could our teams achieve with 30–50% fewer admin tasks?

If these highlight gaps, that’s your ROI roadmap.

Real examples of ROI in organisations like yours

We’ve helped organisations across finance, environment, health, education, and non-profit achieve measurable transformation ROI, including:

  • 60% reduction in data processing time
  • 27% increase in conversions
  • Days to complete applications from 9 to 1 
  • Reduced risk by removing legacy systems and improving governance

This is what modern digital transformation looks like when aligned to business goals.

Why ROI falls short (and how to fix it)

Most digital projects fail because:

  • No clear digital strategy
  • AI treated as a buzzword, not a business tool
  • Siloed departments and duplicated effort
  • Data lives everywhere and nowhere
  • Technical debt blocks progress
  • Too many tools, not enough alignment

Transformation isn’t a technology challenge; it’s an alignment challenge.

The formula for executive clarity

People + Processes + Technology → Measurable ROI

When these three align, organisations run:

  • Smarter
  • Faster
  • With less risk
  • With clearer reporting
  • With higher productivity

This alignment is where your largest ROI opportunities live.

Want clarity on your ROI potential? Talk to us.

You don’t need another calculator, you need clarity.

We help leadership teams:

  • Understand current digital maturity
  • Identify their biggest ROI opportunities
  • Reduce risk and technical debt
  • Build AI and data strategies that drive efficiency
  • Align people, processes, and technology
  • Create a measurable, board-ready transformation roadmap

If you want clarity, talk to us.
We’ll show you exactly where ROI is hiding in your organisation.

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Nathan Baranowski
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    Nathan Baranowski

    Looking to transform how you work, connect, or grow?

    With over 20 years of experience in strategy, design, and development, we help purposeful organisations go further with digital. Let's discuss how we can work together. 

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