Is your Umbraco CMS helping you scale and convert?
Many businesses underutilise their CMS, missing out on opportunities to improve efficiency, engagement, and revenue. Whether you’re a content editor or Head of Digital, your Umbraco website should work as a strategic asset, not just as a content repository.
At Digital Wonderlab, an Umbraco Platinum Partner, we help organisations turn their CMS into a growth engine—optimising speed, workflows, integrations, and scalability. Here’s how you can maximise Umbraco’s full potential and why working with a specialist partner makes a difference.
Optimising performance & speed for higher conversions
A slow website is a conversion killer. Research shows conversion rates drop by an average of 4.42% with each additional second of load time (Portent, 2022). Google’s Core Web Vitals now factor heavily into search rankings, making speed a crucial commercial advantage.
How to improve performance in Umbraco:
- Leverage caching – Use Umbraco’s built-in caching for faster load times.
- Optimise media – Convert images to WebP, enable lazy loading, and compress large assets.
- Reduce third-party bloat – Minimise external scripts that slow down performance.
- Use a scalable hosting solution – Consider Umbraco Cloud or optimised hosting for growth.
Pro tip from our experts:
"One of the biggest performance killers we see in Umbraco sites is an overloaded, un-optimised database. Years of outdated content, unused media, and inefficient indexing can slow your site down dramatically. Regularly auditing and cleaning up your database—removing orphaned records, old revisions, and unused media assets—can significantly improve speed and reduce server load. If your Umbraco site has been running for years without a proper clean-up, now is the time to optimise it!"
Case Study: IAAPS – Upgrading a Legacy Site for Future Growth
IAAPS needed to modernize its legacy digital infrastructure to support its global automotive research efforts. Their existing setup wasn’t scalable, and inefficiencies were impacting their ability to engage with stakeholders. By implementing a fully optimised, scalable, and high-performance website, Digital Wonderlab transformed IAAPS’ digital experience, ensuring faster load times, cleaner data management, and improved long-term scalability.
Enhancing content management & workflows
A clunky CMS experience slows down content teams and creates bottlenecks. Umbraco is built for flexibility, but many teams don’t configure it for efficiency, leading to time-consuming publishing workflows.
Ways to improve content workflows in Umbraco:
- Blocklist & nested content – Use flexible page layouts for dynamic content creation.
- Approval workflows – Set up staged publishing for editorial oversight.
- User roles & permissions – Prevent content mishaps with structured access control.
Pro tip from our experts:
"Content editors often struggle with inconsistent page layouts. By setting up structured components, teams can maintain brand consistency while improving efficiency."
Leveraging Umbraco’s extensibility for growth
Many organisations see Umbraco as just a content management system, but its true power lies in integrations—connecting marketing automation, CRMs, personalisation engines, and AI-driven tools.
Key integrations that can transform your CMS:
- Marketing automation – Connect HubSpot, Pardot, or Mailchimp for lead nurturing.
- Personalisation & AI – Deliver tailored experiences based on user behaviour with Umbraco Engage.
- Headless & API-first approach – Use Umbraco as a central content hub for multiple platforms.
- E-commerce capabilities – Enable seamless online sales with integrated checkout flows.
Pro tip from our experts:
"Many businesses overlook personalisation in Umbraco. By leveraging personalisation groups, you can deliver targeted content that improves engagement and conversion rates."
Improving SEO & accessibility for greater reach
Google prioritises fast, mobile-friendly, and accessible sites. Without an SEO and accessibility-friendly CMS setup, you risk losing traffic and potential conversions.
Steps to improve SEO & accessibility in Umbraco:
- Metadata & structured data – Use schema markup for enhanced search results.
- Redirect management – Avoid broken links and use Umbraco’s redirect tools.
- Core web vitals – Improve LCP, FID, and CLS scores for better rankings.
- WCAG Compliance – Ensure your site meets accessibility standards for all users.
Pro tip from our experts:
"SEO is no longer just about keywords. A well-structured, fast, and accessible website will outrank competitors relying purely on traditional SEO tactics."
Scaling & futureproofing your Umbraco CMS
Your CMS should evolve with your business. If you’re still on Umbraco 8 or 10, upgrading to Umbraco 13 is crucial for security, performance, and long-term support.
Futureproofing your Umbraco CMS:
- Upgrade to the latest version – Ensure long-term security and new feature support.
- Cloud hosting for scalability – Simplify updates and team collaboration.
- Flexible architecture – Adopt a modular approach to accommodate future growth.
- Data & compliance readiness – Ensure GDPR compliance and security best practices.
Pro tip from our experts:
"Many organisations delay CMS upgrades, but outdated versions lead to security risks, poor performance, and increased maintenance costs."
Check out our blog Umbraco releases: when should you update?
Why work with an Umbraco Platinum Partner?
Many teams struggle to fully optimise their Umbraco CMS—whether it’s improving site speed, enhancing workflows, integrating new tools, or scaling efficiently. As an Umbraco Platinum Partner, we provide:
- Expert guidance on CMS strategy & performance
- Seamless integrations with marketing & business tools
- Futureproofed solutions for long-term scalability
- A tailored approach to improve commercial outcomes
Not sure if your Umbraco CMS is working as hard as it should? Let’s chat!
Book a free Umbraco strategy call and discover where your CMS can deliver more value.
