We are thrilled to share some exciting news with our community—Umbraco has officially acquired uMarketingSuite! This acquisition marks a significant step forward in enhancing Umbraco's already robust content management capabilities by integrating advanced marketing tools directly into the platform.
A Perfect Fit: uMarketingSuite joins Umbraco
uMarketingSuite has long been recognised as a powerful add-on, offering a suite of marketing tools that digital marketers love. From advanced analytics to personalised content delivery, uMarketingSuite provides everything you need to optimise your marketing efforts. Now, as a 1st party offering within Umbraco, this toolkit is set to become an even more integral part of your digital marketing strategy.
What uMarketingSuite brings to the table
uMarketingSuite is not just another add-on; it’s a comprehensive marketing toolkit specifically designed for Umbraco. Here’s what you can expect:
- Umbraco Analytics: Bring the data where you need it the most—inside Umbraco. With a server-side analytics approach, uMarketingSuite guarantees the highest data quality possible, ensuring that your content marketing is truly data-driven.
- 360° Profiling: Gain real-time insights into the behaviour of your website visitors and customers. From understanding prospect value to identifying the types of devices your audience is using, 360° profiling gives you the knowledge you need to be relevant and effective in your marketing efforts.
- Personalisation: Whether you’re working with personas, segments, or tags, uMarketingSuite makes it easy to start serving personalised content right away. Engaging visitors has never been simpler or more effective.
- Campaign Management: Easily connect your marketing campaigns to uMarketingSuite and manage them seamlessly within your Umbraco environment. Bundle your online efforts and insights for more cohesive and successful campaigns.
- A/B Testing: Boost the performance of your content by testing different versions with specific target audiences. Simply select your target, set your goals, and start improving conversion rates instantly.
What this means for you
As Umbraco Platinum Partners, we are incredibly excited about the potential this acquisition unlocks for our clients. With uMarketingSuite becoming a core part of Umbraco, we will be able to offer an even more powerful and integrated solution for all your marketing needs. Whether you’re looking to gain deeper insights into your audience, personalise content, or optimise your campaigns, we’ve got you covered.
Stay tuned in the coming months as we roll out these new capabilities and help you take your marketing efforts to the next level!
