As Umbraco Platinum Partners, we’re here to keep our clients and community in the loop. This August has been packed with fresh updates, new features, and inspiring community stories — here’s our round-up of what’s new.
Umbraco Engage: Expansion & availability
Last month we saw Umbraco Engage Analytics arrive – this month, the full feature set has rolled out for Umbraco 16+ projects. That means personalization and customer journey tools are now live alongside analytics.
If you’re running campaigns, Engage now offers:
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A/B and multivariate testing.
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Persona and journey-step scoring.
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Data-driven personalization options.
To support this, Umbraco published Effective A/B Testing (Part 4) – a practical guide on knowing when to end a test. If you’ve ever been tempted to keep an experiment running “just one more week,” this one’s for you.
Umbraco Commerce: Maintenance & Fixes
Released August 14, 2025 — Version 16.2.2
The Commerce team have shipped another round of important fixes, helping developers and store managers run smoother experiences:
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Rounding issues resolved in order calculations, eliminating inconsistencies (issue #744).
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Property editor bug squashed where MultipleTextstring was producing malformed provider settings (issue #743).
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Date formatting corrected, fixing culture-specific inconsistencies in parsing (issue #738).
These smaller updates are all about stability and giving you confidence in everyday use.
Product roadmap: What’s getting close
The Umbraco Roadmap has had a few exciting updates this month, with several big-ticket items edging closer to delivery:
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Enhanced Engage – including persona and journey scoring – still on track for Q3.
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Umbraco MCP Server – packaging and docs are being finalised, also expected Q3.
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Search Abstraction Layer – further development progress means easier integrations with providers like Elasticsearch are just around the corner.
These updates all point towards a stronger, more connected ecosystem.
Wrapping up
From stability fixes in Commerce to the full launch of Engage, and from roadmap milestones to community stories, August has been a month of both progress and inspiration.
As we move into autumn, all eyes are on Q3 delivery – with some big updates on the horizon, it’s a great time to keep an eye on the roadmap.
Looking to upgrade or explore new Umbraco tools? Our team can help you get the best from your platform. Get in touch with us to find out more.
