Laura Pinkstone

Web Delivery Manager.

With over a decade of experience in User Experience, Laura brings deep strategic and practical expertise to her role as Web Delivery Manager at Digital Wonderlab. Formerly a leading UX consultant for organisations such as McCarthy & Stone, The Open University, and AXA Self Investor, Laura has long been known for her ability to put users at the heart of digital design.

Today, Laura plays a pivotal role in bridging UX insight with effective web delivery. She leads multidisciplinary teams to deliver websites that are not only technically sound but rooted in real user needs. Her skills span user profiling, journey mapping, wireframing, and prototyping, and her collaborative workshops are renowned for unlocking actionable insights that shape smarter solutions.

Laura’s precision in research, testing, and analysis ensures every web project is designed for impact, balancing usability, functionality, and performance. As the link between user-centred thinking and delivery excellence, Laura ensures our web team continues to create experiences that truly work for the people who use them.