Award-winning UX for commercial success
A website to establish itself as a major industry player
The brief
IAAPS Limited is a subsidiary of the University of Bath and the commercial arm of the overarching Institute for Advanced Automotive Propulsion Systems (IAAPS).
IAAPS wanted to shift their image from strictly academic to real-life applied research. So, they teamed up with Digital Wonderlab to design a new website that would present them as global industry leaders.
They wanted a website that shifted the focus from academics to engineers and industry heavyweights, showcasing their expertise, experience and facilities clearly, cleanly and concisely.
The solution
We conducted a detailed session to understand the audience's needs and challenges. We found that busy decision-makers, the target audience for IAAPS, needed a straightforward platform. They wanted a website that quickly provided the information they needed, spoke their professional language, and was trustworthy.
The result is an award-winning clean, precise, and perceptive website.
What the client said
The results
For the core content management we utilised Umbraco CMS, a feature rich and easy to manage website platform.
The frontend of the website is built using a Bootstrap framework.
We integrated TelBee's recording software to enable seamless recordings.
100%
Increase in qualified enquiries
126%
Increase in time spent on site
Decrease
In bounce rate