Award-winning UX for commercial success

A website to establish itself as a major industry player

IAAP's cell machine with a car in the background

The brief

IAAPS Limited is a subsidiary of the University of Bath and the commercial arm of the overarching Institute for Advanced Automotive Propulsion Systems (IAAPS).

IAAPS wanted to shift their image from strictly academic to real-life applied research. So, they teamed up with Digital Wonderlab to design a new website that would present them as global industry leaders.

They wanted a website that shifted the focus from academics to engineers and industry heavyweights, showcasing their expertise, experience and facilities clearly, cleanly and concisely.

The solution

We conducted a detailed session to understand the audience's needs and challenges. We found that busy decision-makers, the target audience for IAAPS, needed a straightforward platform. They wanted a website that quickly provided the information they needed, spoke their professional language, and was trustworthy.

The result is an award-winning clean, precise, and perceptive website.

What the client said

Isabella Griffiths

IAAPS

"We now have a website that not only represents our company and brand perfectly but is also user-friendly and engaging; it's become a vital asset of our business."

The results

For the core content management we utilised Umbraco CMS, a feature rich and easy to manage website platform.

The frontend of the website is built using a Bootstrap framework.

We integrated TelBee's recording software to enable seamless recordings.

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100%

Increase in qualified enquiries

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126%

Increase in time spent on site

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Decrease

In bounce rate