Reimagining a sector-leading charity website with Umbraco
The brief
With a vast and varied content library and a structure that had evolved over time, the existing website no longer served the needs of One Dance UK or its diverse audiences. The organisation needed a clearer content hierarchy, a more intuitive user journey, and a site that accurately represented its values, mission, and impact across the dance sector.
The challenge
With a vast and varied content library and a structure that had evolved over time, the existing website no longer served the needs of One Dance UK or its diverse audiences. The organisation needed a clearer content hierarchy, a more intuitive user journey, and a site that accurately represented its values, mission, and impact across the dance sector.
What the client said
- One Dance UK
- One Dance UK
"It's been a really great experience working with Digital Wonderlab on our new website. They’ve taken the time to understand our brand, our audience and our goals, and the dedication and creativity their team has shown in working with us to find impactful and easy to use solutions has truly brought our vision to life."
"The team’s ability to work with both our staff team, stakeholders, and our wider membership in building the website has resulted in a website that is not only visually striking but highly functional and accessible and the feedback from our members and other users has been really positive!”
The result
The new site provides clarity and confidence for One Dance UK’s audiences, showcasing the organisation as the national voice for dance. It’s more intuitive to navigate, easier to update, and designed to evolve with their future needs, giving them a solid foundation to continue supporting and championing the dance community across the UK.
1095%
Increase in membership dashboard views
30%
Decrease in bounce rate
398%
Increase in resources views
Need a website that’s easy to manage and built to grow with you?
We’d love to hear your story.