Reimagining a sector-leading charity website with Umbraco

Creating a user-friendly platform that simplifies content and supports their impact.

Graphic showing One Dance UK website

The brief

With a vast and varied content library and a structure that had evolved over time, the existing website no longer served the needs of One Dance UK or its diverse audiences. The organisation needed a clearer content hierarchy, a more intuitive user journey, and a site that accurately represented its values, mission, and impact across the dance sector.

The challenge

With a vast and varied content library and a structure that had evolved over time, the existing website no longer served the needs of One Dance UK or its diverse audiences. The organisation needed a clearer content hierarchy, a more intuitive user journey, and a site that accurately represented its values, mission, and impact across the dance sector.

What the client said

Lara Coffey

One Dance UK

"It's been a really great experience working with Digital Wonderlab on our new website. They’ve taken the time to understand our brand, our audience and our goals, and the dedication and creativity their team has shown in working with us to find impactful and easy to use solutions has truly brought our vision to life."

Lara Coffey

One Dance UK

"The team’s ability to work with both our staff team, stakeholders, and our wider membership in building the website has resulted in a website that is not only visually striking but highly functional and accessible and the feedback from our members and other users has been really positive!”

The result

The new site provides clarity and confidence for One Dance UK’s audiences, showcasing the organisation as the national voice for dance. It’s more intuitive to navigate, easier to update, and designed to evolve with their future needs, giving them a solid foundation to continue supporting and championing the dance community across the UK.

Icon of tick
1095%

Increase in membership dashboard views

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30%

Decrease in bounce rate

398%

Increase in resources views

Kevin Triggle

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