Transforming wedding speeches with SpeechyAI

Launching a bespoke, affordable wedding speech writing tool in 6 months.

Man and woman getting married with a man holding a mic in the background

The brief

Speechy® is a startup built by a team of world-class wedding speechwriters — from comedians to scriptwriters — whose work has been featured in The TimesThe New York TimesBBC Sounds, and The Drew Barrymore Show.

Already a powerhouse in bespoke speechwriting, Speechy wanted to broaden access to their expertise. Our brief was to combine the power of AI with the craft of professional speechwriting — creating an affordable, high-quality option for users unable to invest in fully bespoke services.

The key challenge:
Build a system that produces authentic, original, and personalised speeches — steering clear of AI clichés, platitudes, and heavy human editing that would inflate user costs.

The solution

ChatGPT became our AI engine of choice, guided by a laser focus on strong user experience (UX).

We designed a simple, enjoyable process that collects rich personal insights from users through a series of carefully crafted online questions.
These user inputs are combined with Speechy’s professional speechwriting principles, embedded into the system's logic, ensuring that the final outputs are genuinely original, clever, and meaningful.

Key features:

  • Personalised, authentic speech creation

  • Editable sections that allow users to refine tone and style

  • Iterative generation to maintain user control over final outputs

  • Seamless embedding into Speechy’s existing website via WooCommerce API integration

Technologies used:

  • ChatGPT for AI content generation

  • React for a responsive and engaging frontend

  • .NET for backend infrastructure

  • WordPress/WooCommerce API integration for ecommerce and user flow

What the client said

Heidi Ellert-McDermott

Speechy

“As the founder of Speechy and author of The Modern Couple’s Guide to Wedding Speeches, I was very sceptical that AI could ever produce a good speech, let alone one as intimate as a wedding speech. But when the Speechy team starting experimenting with ChatGPT, we realised it had the potential to be both very funny and genuinely clever…we knew there was something there"

Heidi Ellert-McDermott

Speechy

"We knew we needed a special sort of technology and innovation team to develop our vision for an AI powered speechwriter and Digital Wonderlab delivered. They understand the tech and listened to our goals. They want you to realise your ambitions. The team questioned our ideas, pushed our thinking, and developed a tool we’re now delighted with. It also helps that the team are a great bunch of people to work with."

The journey

From initial concept to Beta launch, the SpeechyAI project moved at an incredible pace:

  • Accelerated discovery phase: User journey mapping and AI solution research

  • Proof-of-concept testing: Experimenting with ChatGPT’s API to balance humour, originality, and warmth

  • Rapid development: Backend built with .NET, frontend built with React

  • Beta launch: Live in just 6 months from concept, with full build completed in 2 months

SpeechyAI remains in active Beta, gathering user feedback to refine and optimise the experience — ensuring it delivers at the emotional level a wedding demands.

The result

SpeechyAI is transforming wedding speech preparation by:

  • Making professional-quality speeches accessible to a wider audience

  • Empowering users with a tool that balances originality, humour, and personal touch

  • Saving time and stress for those facing the pressure of an important wedding speech

Weddings are one of life's most memorable days — and now, thanks to SpeechyAI, anyone can deliver a speech that leaves a lasting impression.

Tom Passmore

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