Umbraco AI — Smarter Content, Built In

AI is becoming a core part of how Umbraco works - not a bolt-on, but a native capability woven into the editor, your workflows and your platform.

As an Umbraco Platinum Partner, we help organisations plan, implement and get real value from Umbraco AI today and as it evolves.

Screenshot of Umbraco Copilot chat interface showing four meta description options for a Clean Starter Kit for Umbraco page, with the AI assistant providing concise, benefit-focused, and SEO-friendly alternatives.
A person draws a decision tree diagram on a whiteboard with blue marker, showing "AI" at the top branching into two locked options labeled "CLOSED CMS" and "CHOOSE," with additional branches showing "LACK OF FLEXIBILITY" and "FOR LOCK-IN" as considerations.

What is Umbraco AI?

Umbraco AI is the official AI integration layer for Umbraco CMS, built on Microsoft.Extensions.AI. It gives your editorial and development teams a consistent, extensible foundation for AI-powered features — from content assistance in the backoffice to intelligent agents that understand your published site.

It's provider-agnostic, supporting OpenAI, Anthropic, Google Gemini, Amazon Bedrock and Microsoft AI Foundry, and integrates with Umbraco Deploy for environment management. Rather than locking you into one AI vendor, it gives you the architecture to choose what's right for your organisation.

What Umbraco AI can do

Umbraco HQ is actively building AI into the core of the CMS. As a Platinum Partner, we're close to the roadmap - here's what's available now and what's coming next.

01

AI Assistance in the Editor (MCP)

Content teams can draft, translate, improve accessibility and update pages using natural language prompts — without needing to understand the underlying structure. The Editor MCP handles the full action in a single step. Available now.

02

AI Agent & Copilot

A growing set of agent tools built into the Umbraco backoffice. The Copilot interface lets editors access context-aware AI assistance while working on content, with the platform keeping humans in the loop for confirmation and approval. Available now.

03

Prompt Template Management

Reusable, managed prompt templates that can be version-controlled and deployed across environments using Umbraco Deploy — ensuring consistency in tone, structure and AI behaviour across your team.

04

Backoffice Extension Agents

AI-powered automation for building and testing Umbraco backoffice extensions. Agents can scaffold, validate and iterate on extensions with less manual effort, reducing repetitive work for developers.

05

AI Tests & Evaluations

Before committing to an AI provider or prompt strategy, you can run structured tests and evaluations across different models directly within Umbraco. Compare outputs against your specific content requirements — tone, consistency and expected behaviour — so your choices are based on evidence, not assumption.

06

Content Delivery Intelligence (Coming Next)

A read-only LLM feed of your published Umbraco content, giving AI assistants safe access to what's live on your site — without modifying source data. Enables analysis, navigation suggestions, SEO reports and consistency checks at scale.

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Why work with us on Umbraco AI?

We're an Umbraco Platinum Partner who has been tracking Umbraco AI since its early development. We've already built AI-powered tooling on top of Umbraco — including automated alt-text generation and Claude Code-assisted package upgrades, so we understand where native Umbraco AI fits alongside custom integrations and third-party tooling.

We can help you assess which Umbraco AI features are right for your team now, plan for what's on the roadmap, and implement it as part of a broader platform strategy — not as a standalone experiment.

Benefits for your team

The real value of Umbraco AI shows up in day-to-day work, fewer bottlenecks, less back-and-forth, and a platform that helps your team do more without adding headcount.

01

For content editors

Work faster without needing technical knowledge. Draft copy, rewrite for tone, translate, fix accessibility issues and update metadata — all from within the familiar Umbraco editor.

02

For developers

A clean, extensible architecture built on Microsoft.Extensions.AI. Provider-swappable, Deploy-compatible, and designed to integrate with your existing Umbraco baseline rather than fighting it.

03

For your organisation

Provider-agnostic design means no vendor lock-in. Use the model that fits your data governance, budget and capability requirements — and switch if that changes.

Get a free 30 minute consultation

Speak to Kevin and get free advice from an Umbraco Platinum Partner who has been helping organisations get the most out of Umbraco websites for over 10 years.

Kevin Triggle

In your free session we will:

  • Help you understand what Umbraco AI can do for your content team today

  • Review what's coming on the roadmap and what to plan for

  • Advise on how AI fits into your wider Umbraco platform

Or if you'd prefer, just send us an email hello@digitalwonderlab.com

Got some questions?

01

What AI providers does Umbraco AI support?

OpenAI, Anthropic, Google Gemini, Amazon Bedrock and Microsoft AI Foundry. The architecture is provider-agnostic so you're not locked in.

02

Does Umbraco AI work with Umbraco Cloud?

Yes. The packages include Deploy support, so AI configuration, agents, prompts, settings, can be managed across Cloud environments in the same way as other Umbraco entities.

03

What version of Umbraco does it require?

Currently targets Umbraco 17.x on .NET 10. If you're on an earlier version, we can advise on what upgrade path makes sense.

04

Is this the same as building a custom AI integration?

No. Umbraco AI is the official integration layer from Umbraco HQ. It gives you a managed, upgradeable foundation. Custom AI work sits alongside it, for things Umbraco AI doesn't cover, or for bespoke agent behaviour.

05

Can you help us evaluate whether Umbraco AI is right for us?

Yes, that's exactly what the free consultation is for. We'll look at your content team's needs, your current platform and what's practical given the current state of the product.

Ready to bring AI into your Umbraco platform?

As an Umbraco Platinum Partner we're already working with the platform as AI capabilities land. Get in touch and we'll help you figure out where to start.