Umbraco Engage

As an Umbraco Platinum Partner, we help organisations harness Umbraco Engage to deliver personalised digital experiences that build stronger connections with their audiences.

From tailored content journeys to real-time analytics and A/B testing, Engage ensures every user sees the right message at the right time.

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Umbraco Engage
Analytics dashboard showing a stacked bar chart of new and returning visitors from October 14-20, 2025, with a data table below displaying visitor type breakdowns: 4,564 new visitors (81.60%) and 1,029 returning visitors (18.40%) across 51,304 and 6,030 sessions respectively.

What is Umbraco Engage?

Umbraco Engage is an all-in-one content optimisation suite built directly into the Umbraco CMS platform. It enables you to deliver tailored digital experiences by combining real-time analytics, A/B testing, visitor profiling, and personalisation - all inside your CMS.

  • Real-Time Server-Side Analytics - See how content performs, monitor engagement, traffic patterns and visitor behaviour

  • Visitor Profiling / 360° Profiles - Build detailed visitor profiles, including anonymous users, to inform your personalisation strategy.

  • Personalisation / Personas - Define personas or behaviour-based rules to tailor content blocks, CTAs or full pages for different segments.

  • A/B Testing - Experiment with multiple versions of content, layout, or calls-to-action

  • In-App Reporting & Dashboards - Track conversions, set goals, filter data, and measure success

  • Data Ownership & Privacy - Engage uses first-party, server-side tracking, storing data internally so you maintain control and compliance

A/B Testing & Personalisation

Experiment with layouts and personalisation by creating Segments and then deciding which of your personas will be shown the content.

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A dialog box for creating a new website segment in Umbraco Engage, showing step 1 where users select from various parameter options including Persona, Journey, Browser, Device type, Time of day, Location, Number of sessions, and Logged in members.

Our approach

We’ll guide you through every step to make sure you get the most from the Engage platform:

01

Discovery & Profiling

Define your audiences, personas, and conversion goals to map effective user journeys

02

Personalisation & Setup

Configure tailored content, segmentation rules, and test variants within Umbraco Engage

03

Testing & Optimisation

Run A/B and CRO tests, analyse results, and refine content to boost engagement and conversions

04

Measurement & Growth

Set up dashboards, track goals, and apply insights for continuous improvement.

Laura Pinkstone holding a laptop and speaking with Dan Chadney who is looking at the laptop

A trusted partner for your digital personalisation journey

We help organisations unlock the full potential of Umbraco Engage,  turning data into actionable insights and content into meaningful experiences. 

Our team of certified Umbraco specialists blend technical expertise with strategic marketing know-how to ensure your Engage setup not only works flawlessly but drives measurable engagement and conversion growth.

  • Experienced in Umbraco Engage configuration and rollout

  • Specialists in personalisation strategy and audience segmentation

  • Proven track record in A/B testing and content optimisation

  • Transparent delivery, measurable outcomes, and long-term support

Find out about the team

Got some questions?

01

Does Umbraco Engage support A/B testing?

Yes. Engage includes built-in A/B testing capabilities that let you test headlines, layouts, CTAs or full variants and monitor results in real time

02

What analytics does Umbraco Engage offer?

Engage provides server-side analytics with real-time visitor and content performance metrics. Because it’s embedded into your CMS, data is accurate, immediate and under your control.

03

How does visitor profiling work?

Engage captures behaviour and interaction data and uses this to build 360° visitor profiles including anonymous users which feed your personalisation logic.

04

Can I personalise content with Umbraco Engage?

Absolutely. You can define personas or segments based on visitor attributes or behaviour, then configure personalised content blocks, CTAs or pages accordingly.

05

Who owns the data collected by Engage?

You do. Engage uses first-party, server-side tracking and stores data internally under your control, aligning with privacy regulations such as GDPR.

06

Can I use Umbraco Engage for Conversion Rate Optimisation (CRO)?

Absolutely. Engage provides all the tools you need analytics, personalisation, testing, and insights to continuously refine your content and design for higher conversion rates.

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Ready to personalise your content?

Start optimising experiences, test content variations, and monitor performance all within Umbraco CMS.

Get in touch