Laura Pinkstone
Laura Pinkstone
Laura, Head of UX at Digital Wonderlab. With over a decade of expertise in User Experience, Laura stands as the cornerstone of Digital Wonderlab's UX department. Prior to joining our team, she was a sought-after User Experience consultant, lending her expertise to renowned organisations like McCarthy & Stone, The Open University, and AXA self investor. This extensive experience has allowed Laura to cultivate an impeccable understanding of the user-centric design process.
Laura's prowess extends from user profiling and journey mapping to the intricate art of wireframing and prototyping. Her workshops are transformative sessions, geared towards diving deep into the challenges users face, and she's unmatched in her ability to translate those insights into actionable solutions. Laura's keen eye for understanding user problems and her meticulous approach to user testing and research ensures that every solution is tailored for optimum user engagement.
Laura's tech stack
Optimal Workshop
Suite of research tools designed to uncover user insights.
Figma
Facilitating collaboration and content management.
Photoshop
Industry-leading digital image editing and design application
Miro
A digital collaboration platform
Umbraco
Open source .NET CMS
Laura's blogs
21 March 2021
What does it mean to be a Woman in Tech?
16 May 2024
Prepare for the Future: Download Our Essential Guide to Designing Accessible Websites
06 June 2021
Meet the Wondermakers - Interview with Deborah
06 September 2023
How to improve user experience on your website
07 March 2023
Getting users to stick with your brand online
11 March 2024
Designing for Impact: How User Experience Drives Positive Change
28 June 2022
Are we putting our users first when it comes to accessibility?
08 January 2024
Conducting an Accessibility Audit in the UK: A Step-by-Step Guide
26 February 2024
Changes to Accessibility Laws: What You Need to Know
14 May 2024
Accessibility Whitepaper Download
29 October 2024
Do You Really Know Your Customers?
20 March 2025
What is Business Process Mapping
16 January 2025
Building a business case for CX
Selected projects
Great Western Credit Union
Strategy
User experience
Web
Radically modernising and digitising operations
Wiltshire Air Ambulance
Strategy
User experience
Web
App
App to enhance their fundraising goals and engage new audience groups
St John Ambulance
User experience
App
Making award-winning first aid education fun, engaging, and impactful with gamification
Our team
Nathan Baranowski
CEO
Kevin Triggle
Director of Web Solutions
Tom Passmore
Director of App Solutions
Deborah Fortescue
Director of Insight & Experience
Tori-Hermione Baker
Head of Delivery
Laura Pinkstone
Head of UX
Sam Robinson
Senior Umbraco Developer
Nathan Love
Web Developer
Stuart Hobbs
Head of Creative Design
Katherine Shotliff
UX Designer
Felix Letheren
Lead React Developer
Darren McGrath
Software Developer
Rachel Passmore
Office Manager
Heather Clarke
Marketing Manager
We would love to hear from you
Got a project in mind? Whether it's helping you achieve your goals through a well-crafted strategy, designing an unforgettable user experience, or building an innovative new website or app, we're here to make it happen. Drop us a line, and let’s get the ball rolling on your next digital masterpiece.