Azure to Umbraco Cloud: faster delivery, cleaner data, lower cost

Driving long-term performance and reducing operational costs for a global financial services leader

Apex Group partnered with Digital Wonderlab to migrate to Umbraco Cloud, to remove noisy, unhelpful analytics, and roll out a scalable component library.

The result: actionable marketing insight, faster page builds and lower running costs.

50%

Reduction in hosting and operating costs

30,000+

Content nodes migrated to Umbraco Cloud

45,000+

Media items optimised and migrated

The client

Apex Group is one of the world’s fastest-growing financial services businesses, supporting asset managers, financial institutions and corporates in more than 50 jurisdictions. With 13,000+ employees and $3.4 trillion assets serviced, its global websites are critical to supporting brand trust, commercial growth and a seamless client experience.

Operating at this scale brings complexity with multiple teams publishing content, evolving brand requirements, and the need for reliable analytics to inform investment and marketing decisions.

Digital Wonderlab has partnered with Apex Group to ensure its Umbraco platform is fast, scalable and aligned to the ambitions of the business.

The brief

Apex Group needed a new Umbraco managed services partner with the expertise to enhance the performance, flexibility and maintenance of its corporate website. As a Platinum Umbraco Partner, Digital Wonderlab was selected based on our deep technical capability and proven ability to:

Improve platform resilience

Ensure the global website can support high volumes of content publishing and enterprise-grade security without disruption.

Reduce operational costs

Move away from generic hosting and unnecessary processing overheads to significantly lower monthly running costs.

Support rapid expansion

Enable teams to launch new pages and sites faster with reusable components and scalable infrastructure.

Strengthen analytics accuracy

Eliminate phantom traffic and unreliable signals to restore data confidence for digital and marketing teams.

The solution

Apex Group partnered with Digital Wonderlab to stabilise, optimise and future-proof its Umbraco platform, enabling rapid growth without driving up running costs.

01

Cloud migration & performance optimisation

Migrated Apex Group’s websites to Umbraco Cloud, enabling automatic security updates and removing unnecessary server load. This reduced monthly hosting and operational costs by 50% while restoring accurate analytics data for the marketing team.

02

Component-led redesign delivery

We partnered closely with Apex Group’s design team to turn new page designs into a reusable component library. This streamlined the redesign delivery and now means future site updates can be rolled out faster with consistent branding.

03

Proactive support & improvement

As an ongoing managed services partner, we actively guide roadmap development, identifying issues before they escalate, improving publishing workflows and supporting new feature development in line with business growth.

What the client said

Working with Digital Wonderlab has been a wonderful experience. As Platinum Umbraco Partners it’s not surprising they have the skills and experience we needed to implement some ambitious projects. What we weren't expecting was the way they’ve really delved into the infrastructure of our sites and found solutions for problems we weren’t even aware of. We’re delighted to have them as an ongoing managed services partner and look forward to a long-term, positive relationship.
James Margetson Head of Digital Marketing, Apex Group

The result

After the first year of partnership, Digital Wonderlab has transformed Apex Group’s digital foundation delivering measurable improvements in performance, governance and operational efficiency.

Stronger performance & lower running costs

  • 50% reduction in hosting and operating costs
  • Reduced server strain by eliminated unnecessary processing
  • Faster publishing capability
  • Improved site stability

Better insight & smarter decision-making

  • Analytics accuracy restored with phantom traffic removed
  • Reliable data now informing marketing and investment priorities

Built for scale and long-term growth

  • Redesigned and improved the flagship corporate site
  • Successfully launched a new foundation website
  • Component library now enabling faster rollout of new pages and future sites

Need a proactive Umbraco partner for a large-scale platform?

We enable enterprise organisations to reduce costs, increase stability, and deliver more with Umbraco.

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