User Experience
Conversion Rate Optimisation
Want to get more conversions through your site or app. Our team of experts through the use of data and user research methods will analyse, test and learn where improvements can be made to increase performance on your site and app.
CRO services
Google Analytics
You probably have a wealth of data about what your users are doing when they arrive on your website, but are you using this data to its full potential? We understand that setting up Google Analytics can be tricky, especially when trying to gather all the information you need to make sense of user behaviour. One of the first things we would do is conduct a full audit and configuration of your existing analytics setup to ensure your data is clean, accurate, and insightful.
User testing
By analysing the data, we can identify areas on your site where there are significant drop-offs and opportunities for improvement. We create wireframes of new versions and test these through small rounds of user testing with your audience groups to determine if the proposed solutions meet their needs. This ensures that what is being built is backed by research and addresses user expectations.
A/B testing
Sometimes, there are multiple versions of a solution that test well, or it could be a simple adjustment like changing the order of elements on a page. In these cases, we need quantitative data to determine which version will perform best. A/B testing allows us to evaluate these variations and identify which one has the greatest impact on conversion.
User behaviour analysis
By focusing on your users, we analyse their needs, reactions, click behaviour, and other online activities to gain insights and make your site more user-friendly. Using heat mapping tools such as HotJar or Clarity, we can explore how users interact with your pages and implement improvements accordingly.
Process we take
Planning
Planning workshop
We begin by gaining a deep understanding of your business and the challenges your audience groups face, including their needs and goals. This helps us align our strategy with your objectives.
Explore audience groups
We collaborate with you to explore and identify the different audience groups visiting your site. Together, we’ll determine key behaviours to track and insights that can drive improvement.
Review of analytics
Analysis of existing set up
We conduct a thorough audit of your current analytics setup to ensure all user interactions across the site are being accurately tracked.
Implement additional tracking
Based on our findings and the insights we need from your audience groups, we immediately implement additional tracking to start capturing relevant data.
Review of site / app
UX / accessibility audit
Simultaneously, we perform an audit of your website or app to identify any usability issues or barriers that may prevent users from converting.
Implement changes
We quickly implement improvements to the user journey based on the audit findings, optimising your website or app for better user experience and conversion rates.
CRO strategy
Analytics analysis
Once the tracking is in place, we analyse the data and deliver a detailed report highlighting areas for improvement in the user journey that can enhance conversion rates.
Strategy workshop
After completing the analysis, we collaborate in a workshop to develop a series of hypotheses aimed at achieving the greatest conversion improvements.
Ongoing optimisation
Regular reviews
As we test the hypotheses, we continuously review and report our findings, tracking how each adjustment impacts the site’s conversion rates. This ongoing optimisation ensures continuous growth and improvement.
