Services User Experience Usability testing

User Experience

Usability testing

Take a user centric approach and speak to your users to really understand their needs and goals. Gain in-depth insight to how your users engage with your product or service to make sure it’s meeting their expectations.

Why do usability testing?

Now more than ever usability testing is so important to make sure your customer’s needs are always being considered. With technology changing so quickly are your users moving at the same pace and will new features that you’re considering meet their needs or fall flat and damage you brand image?

Without seeing and hearing first hand from your target audience how will you know what works for them and what doesn’t. By considering usability testing early on in the process of products and services you can remove costly mistakes later in the process. Regular testing can help to keep the vision for a product focused and make sure the user is never forgotten

When to do usability testing

Usability testing should be regularly conducted to really know if your product or service is meeting the needs of your users. Without taking a user centred design approach the voice of your users could get lost and your product and service then doesn’t meet their needs. Below we have listed some of the key stages of when you should consider usability testing but ideally you would want a regular usability programme in place to make sure you understand your users

Process we take

We follow a phased approach to define and develop a comprehensive digital strategy, starting from a vision and moving towards detailed execution. Here’s an overview of our process:

Adam Baker , Deputy Director of Communications and Supporter Engagement
“When developing our new website, our aim was to create something that reflected all our donors and supporters. User testing was invaluable in providing those insights and highlighting gaps, allowing us to refine our plan to better address our supporters’ needs. We are really proud of our new website and the feedback we’ve received has been tremendous.”
Adam Baker , Deputy Director of Communications and Supporter Engagement
Wiltshire Air Ambulance

We would love to hear from you

Got a project in mind? Whether it's helping you achieve your goals through a well-crafted strategy, designing an unforgettable user experience, or building an innovative new website or app, we're here to make it happen. Drop us a line, and let’s get the ball rolling on your next digital masterpiece.

Call us: 01225 220 155

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