User Experience
UX audits
Our comprehensive audits provide an actionable plan to differentiate your product or services and remove barriers for your customers. Our expert UX researchers work identify usability issues, gain insight into your user experience, and align your users’ needs and organisation’s objectives with data-driven recommendations.
UX audits we offer
We offer a range of audits to provide you with the greatest insight into your website or app and create the best user experience possible. Depending on your needs we can tailor the audit to your needs and budgets to provide you with the knowledge needed to make informed changes.
UX website / app audit
Our UX audit for both websites and apps will provide a heuristic evaluation clear strategy for enhancing user flow, eliminating extraneous parts and deceptive UX solutions, and fixing usability issues.
Accessibility audit
Providing an in dept analyses of your website / app to make sure you comply with WCAG accessibility guidelines. We’ll identify any accessibility issues and provide prioritised recommendations for content editors and developers to ensure that your website / app is inclusive for everyone.
Sustainability audit
This service will look at all aspects of your website to investigate where improvements can be made to your site as efficiently as possible. This will look at the journey’s users take, design considerations and more to reduce your carbon footprint
CRO audit
Ever wondered why users don’t convert? This audit uses a combination of Google Analytics data and UX best practices and A/B testing to identify and remove barriers from your customers.
Remove user frustrations
Users have little time so want sites and apps which are going to be easy to use. Through audits we’ll make sure that users don’t encounter any barriers.
Increase engagement
By focusing on your users’ needs and goals we can remove pain points and create a more enjoyable experience so user
Enhance brand trust
Users value simple-to-navigate sites and builds trust and credibility with them. This will not only improve how user perceive you but also word of mouth recommendations counts for so much more and make you stand out from the competition.
1. Planning
At the beginning of any project, we want to understand your world and the challenges you are facing. We also want to understand the world of the different audience groups and how they engage with you. Once we have this insight we can begin the evaluation.
2. Competitive Analysis
Taking the different audience groups which have been identified we would look to analyse your site along with competitors in the market to understand how you benchmark against the competition
3. Report creation
Once we have gathered all our findings we would look to conduct a heuristic evaluation to measure and provide recommendations on how the site or app could be improved. This would always have the user at the forefront.
4. Report delivery
All findings and recommendations are prioritised a report which is presented back and discussed. By prioritising recommendations, you will have a clear roadmap of improvements which can be made and have the biggest impact for your users
"We now have a website that not only represents our company and brand perfectly but is also user friendly and engaging, it's become a vital asset of our business."
Isabella Griffiths
, Marketing Manager
IAAPS
