Services Strategy Digital strategy

Strategy

Digital strategy

Discover the power of a well-crafted Digital Strategy. Our comprehensive approach ensures that digital initiatives seamlessly integrate with your overall business goals, providing clear direction, stakeholder alignment, and informed decision-making. Find out how our digital strategy services can ensure your digital future is both strategic and successful. 

What is a Digital Strategy?

A digital strategy is a comprehensive plan that integrates digital initiatives with your overall organisational strategy. Unlike a purely IT-focused approach, our digital strategy considers every part of your organisation, ensuring a holistic approach and alignment with your broader business ambitions. It includes the development of a detailed roadmap and budget to guide it's implementation. Our digital strategy consultation service ensures that your business objectives are clearly defined and met with precision.

Why is a Digital Strategy Beneficial?

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Holistic Integration

A digital strategy ensures that digital initiatives are not isolated but integrated across all parts of the organisation

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Clear Direction

Provides a clear vision and guiding principles for your digital future

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Stakeholder Alignment

Engages stakeholders at all levels to ensure the strategy is meaningful and relevant

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Informed Decision-Making

Supports strategic decisions with thorough research and understanding of the digital landscape

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Phased Approach

Allows for a structured, phased development and implementation of digital initiatives

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Flexibility and Adaptability

Creates a living document that can be continually updated to adapt to changing operational circumstances and digital innovations.

Our Process

We follow a phased approach to define and develop a comprehensive digital strategy, starting from a vision and moving towards detailed execution. Here’s an overview of our process:

1. Initial assessment

Current State Analysis

Understand where you are currently through surveys, workshops, and discussions.

Aspirational Exploration

Identify where you aspire to be and the art of the possible.

2. Strategic Development

Theme Building

Develop strategic themes, socialise them with your team to deepen thinking and ensure alignment with your people and users.

Detail Expansion

Expand themes into detailed objectives, activities, and outcomes.

3. Roadmap and Budget

Activity Mapping

Map the detailed activities into a comprehensive roadmap.

Budget Considerations

Include budget planning to support the roadmap activities and the cost of change.

4. Integration and Review

Interweaving Strategies

Ensure the digital strategy is integrated into the organisational strategy and also stands alone for continual updates and reviews.

Socialisation and Validation

Socialise the strategy at key points to test and validate ambitions with a wider audience.

Key Components of Our Digital Strategy

1. Digital Vision and Guiding Principles

Set a clear digital vision that resonates with all stakeholders.

Define guiding principles to direct efforts towards the shared digital vision.

2. Digital Landscape and Research

Conduct research to understand the internal and external digital environment.

Align digital initiatives with stakeholder expectations and organisational ambitions.

By partnering with us for your digital strategy consulting needs, you ensure that your digital strategy is comprehensive, aligned with your overall business objectives, and poised for success in the ever-evolving digital landscape. Our digital strategy agency is dedicated to providing a digital strategy framework that supports your unique business requirements.

Let's talk!

Deborah Fortescue, Director of Insight & Experience at Digital Wonderlab

Let's talk!

Read enough? Book a call with Deborah, our Head of Strategy, to discuss your needs and how we can help.

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Frequently asked questions

A digital strategy is a comprehensive plan that integrates digital initiatives with your overall organisational strategy. It ensures that digital transformation efforts are holistic and aligned with broader business goals, providing a roadmap and budget for implementation.

A digital strategy is essential for aligning digital initiatives with business goals, ensuring a holistic approach, supporting informed decision-making, and creating a flexible and adaptable plan that can be continually updated and reviewed.

A digital strategy includes a digital vision with supporting strategic themes. Each theme is accompanied by objectives and actionable activities. This is all supported by a clear roadmap and budget. It ensures alignment with organisational strategy and stakeholder expectations. 

A digital strategy goes beyond IT to consider every part of your organisation, integrating digital initiatives with overall business goals. It takes a holistic approach, ensuring that digital efforts are aligned with the broader organisational strategy.

The timeline for developing a digital strategy varies depending on the size and complexity of your organisation. It typically involves 2-3 months of assessment, planning, and consultation.

We work closely with your team through workshops, interviews, and discussions to understand your business goals and aspirations. We develop strategic themes and objectives that align with your overall strategy and validate them with stakeholders at key points.

Stakeholders are engaged at numerous stages of the process to ensure the strategy is meaningful and relevant. Their input helps shape the strategic themes, objectives, and activities, and validates the final strategy to ensure alignment with organisational goals.

Yes, the digital strategy is designed to be a living document that can be continually updated and reviewed. This ensures it remains relevant and adaptable to changing circumstances and evolving business needs. We can support you throughout the lifecycle of the strategy in many guides from implementation, governance and strategic reviews or we can leave you to fly solo, armed with your new insight.

To get started, contact us to discuss your needs and schedule an initial consultation. We will guide you through the process and help you understand how a digital strategy can benefit your organisation.

At Digital Wonderlab, we develop comprehensive digital strategies that integrate seamlessly with your organisational goals. Our holistic approach ensures that every part of your business benefits from digital transformation.

We would love to hear from you

Got a project in mind? Whether it's helping you achieve your goals through a well-crafted strategy, designing an unforgettable user experience, or building an innovative new website or app, we're here to make it happen. Drop us a line, and let’s get the ball rolling on your next digital masterpiece.

Email us: hello@digitalwonderlab.com
Call us: 01225 220 155

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