User Experience
User research
User research is key to understanding your customers’ needs, pain points and behaviours. Having insight and evidence will give you facts to make the right decisions so your products truly are user-centric.
Why should you do user research?
User research is essential for understanding your users’ needs, behaviours, and pain points. It helps you make informed decisions about your product or service, ensuring it meets user expectations and performs optimally. Here are some key questions that user research can help answer:
How do we engage with audience groups we know little about?
User research allows you to uncover insights about unfamiliar audience segments, helping you tailor your product or service to their unique needs and preferences.
Do we truly understand our current audience’s wants and needs?
Even if you think you know your audience, user research can validate assumptions and reveal gaps in understanding, ensuring your solutions align with their evolving goals and pain points.
Why isn’t our current website or app performing as expected?
Through user testing and behaviour analysis, user research identifies friction points, usability issues, or missed opportunities, allowing you to make targeted improvements that enhance performance.
We have a new product or service—how do we ensure it resonates with users?
Before launching a new product or service, user research gives you the confidence that it will meet the expectations of your target audience by gathering direct feedback and testing usability.
Our user research process
Understanding your users is fundamental to creating effective and engaging products. Our process for conducting user research is designed to gather deep insights into user behaviours, needs, and preferences, ensuring that your solutions are tailored to meet their expectations. This includes:
Discovery phase
Before starting to develop anything, it is essential to fully understand what you are looking achieve as an organisation but also does this align with your users’ expectations. Our UX researchers will take you on a journey to explore and challenge your thinking and take the knowledge that you have about your audience groups and bring this together.
Research
Along the journey, we’ll seek to validate your product and service ideas with your target audience groups, ensuring that all choices are evidence-based. This involves engaging real users through various methods, continually gathering feedback and iterating on your concepts. This iterative validation process not only reduces the risk of costly missteps but also increases the likelihood of creating products and services that truly resonate with your audience.
Analysis
As we begin to gather insights from the different research methods, we will go through and analyses the data to provide insight to your audience groups, including those audience groups that you know and potentially those that you don’t know. By understanding your audience, you can we can provide research backed decisions.
Recommendations and roadmap
Once we have completed the analysis of all the research, our expects will pull these together in a prioritised report to help build a clear roadmap for where improvements can be made to support your users.
Types of user research methods
- In-depth interviews
- Diary studies
- Focus groups
- Surveys
- Card sorting and tree testing
- Contextual Inquiry
- Usability testing
- Personas
- Customer journey mapping
- Discovery workshops
- Content audit
- Competitor review / benchmarking
