User Experience
User research
User research is key to understanding your customers’ needs, pain points and behaviours. Having insight and evidence will give you facts to make the right decisions so your products truly are user-centric.
Why do user research?
User research can provide insight into an array of questions you have about a product or service. Some of the questions that user research can answer are...
- How do we research those audience groups which we know nothing about?
- Do we truly understand our current audience groups and their wants and needs?
- Why is our current site / app not performing as it should?
- You have a new product or service but want to make sure it is right for your users
Our user research process
Understanding your users is fundamental to creating effective and engaging products. Our process for conducting user research is designed to gather deep insights into user behaviors, needs, and preferences, ensuring that your solutions are tailored to meet their expectations. This includes:
Discovery phase
Before starting to develop anything, it is essential to fully understand what you are looking achieve as an organisation but also does this align with your users’ expectations.
Our UX researchers will take you on a journey to explore and challenge your thinking and take the knowledge that you have about your audience groups and bring this together
Research
Along the journey, we’ll seek to validate your product and service ideas with your target audience groups, ensuring that all choices are evidence-based. This involves engaging real users through various methods, continually gathering feedback and iterating on your concepts. This iterative validation process not only reduces the risk of costly missteps but also increases the likelihood of creating products and services that truly resonate with your audience.
Analysis
As we begin to gather insights from the different research methods, we will go through and analyses the data to provide insight to your audience groups, including those audience groups that you know and potentially those that you don’t know. By understanding your audience, you can we can provide research backed decisions
Recommendations and roadmap
Once we have completed the analysis of all the research, our expects will pull these together in a prioritised report to help build a clear roadmap for where improvements can be made to support your users.
Types of user research methods
- Depth interviews
- Diary studies
- Focus groups
- Surveys
- Card sorting and tree testing
- Contextual Inquiry
- Usability testing
- Personas
- Customer journey mapping
- Discovery workshops
- Content audit
- Competitor review / benchmarking
