A digital transformation journey for Dorothy House
What we did
We worked in close partnership with Dorothy House to review the charity’s clinical environment, contact centre, fundraising and retail areas. At all times, we were fiercely curious to seek out any potential efficiency gains.
The solution we found
To achieve the charity’s ambitious seven-year-plan, it soon became clear that Dorothy House needed to place data at its centre: an effective strategy was needed to link all various elements together. A CRM system, beginning with the charity’s crucial retail and fundraising operations, became the strategy for delivering essential change.
"We recognised that a cohesive approach was essential to ensuring we are to have full scope of our relationship with a person. There’s no question that we have a better understanding of what we need [digitally], rooting our requirements in reality."
— Claire Newton, Dorothy House
