Client: Stratigens

Harnessing 32,000 sources of data

To deliver intelligence and strategy with the right resources in place

  • Custom Platform Development
  • API and Big Data Management 
  • Data Analysis
  • Website design and development
  • CRM integration 
  • CTO services 
  • Managed Development and Scale-Up

sources of data delivering intelligence and strategy

Nathan Baranowski

Managing Director

We’ve created something which hasn’t been done before. We always want to use technology to help businesses reach their goals in new, transformational ways. Stratigens is a great example of this in action: it allows HR teams to see where the best talent markets lie, at the click of a button. Working together, we created a platform with long-term value - one that people return to and use daily.


Alison Ettridge

Founders and CEO

Digital Wonderlab are flexible, committed and invested in the business. We really like that we have a partner for the longer term and the UX journey we went through with them was great. They created a solution by looking at the business problem they needed to solve, and they really challenged us.

The Stratigens app allows businesses to sustain a competitive advantage. Launching it officially was a major milestone for us. We went from being an app builder to a supplier, and now this is our business; without the app we wouldn’t be a tech start-up with funding. Now it’s about maximising that.

The brand story

A start up that aims to help businesses scale and grow through people

Stratigens was created in 2019 by market data provider Talent Intuition, now a Top 200 Female Powered Business, working closely alongside us as their experienced technology partner. 

The aim of Stratigens is simple: to make it easier to source the right, talented employees quickly - something that is becoming a major challenge for growing businesses.

These essential people are not always easy to find, when and where you need them. Enabling business leaders to connect the dots between strategy, location and business continuity skills through data was our starting point. This foundation pointed them towards a tailor-made analytics platform, targeted at global corporations to meet their talent challenge head on.

The challenge

To create a digital solution as smart and intelligent as the idea

We like a challenge, and continually collating unbiased information from thousands of data points worldwide is a pretty tall task. Historically, research by various consultancy practices supporting businesses trying to bring a large amount of information together to make informed decisions could take days, weeks and even months. A time consuming and costly exercise!

As well as finding the information, we had to consider the user experience (UX) through data taxonomy – how the data would be classified and searched. And to make this research query possible to answer in six seconds, a task relying not only on web performance but also making this visually exciting!

This project was about looking at anticipated business outcomes and mapping typical journeys people using this platform would take to get what they needed.

We needed to create a solution to support commercial decision-making by offering user-friendly access to complex analytics; Big Data, as we like to call it.

Once launched, the fast growing platform offering from Talent Intuition, needed an intelligent website that presented its powerful product and professional solution in the best possible light. With an existing website set up in Umbraco, Stratigens required the capability to run effective and measurable marketing campaigns in order to grow further, and for a CRM system to be seamlessly integrated within its website.
Hubspot was identified as the obvious choice for Stratigens, given its single-minded focus and established reputation for lead nurturing, tracking and personalisation. This was an exciting opportunity for the Digital Wonderlab team to work with Hubspot for the very first time and to explore its many possibilities.

The solution

A future-proof and accessible digital platform

Simplicity lies at the heart of Stratigens. Taking a truly collaborative approach, we carefully mapped out the user experience (UX) to make sure that the Stratigens platform was future-proofed and easily accessible for all.

As well as branding and building the platform itself using cutting edge web technologies (including Python), we also created three websites to support different aspects of the business. The app was created not only provide access to external data and analytics, all information is presented in a user-friendly format so you can save and share reports with colleagues. Therefore, design played a huge part in the team’s considerations throughout front end development, as did the agile methodology we used to take the project through its various stages to MVP, and into full scale launch. 

Additionally, we set about developing a new website for Stratigens around a lead-nurture model; the site’s primary focus was to convert inbound leads, with a SaS website build that centred around strong and trackable “calls to action”. Content plays a powerful role for Stratigens in demonstrating the user benefits, the site fully demonstrates the wide product offering and incredible capabilities, with clear and optimised messaging throughout.

Hubspot is now in full operation, with lead capturing forms set up to send lead magnets and offer incentives to visitors. The main aim of building the CRM into the new website was to allow Stratigens to create marketing campaigns and landing pages that integrate all marketing activities seamlessly: this is now delivering more qualified leads and opportunities for Stratigens to nurture user journeys.

The result

Instant information for HR directors and recruitment leaders

Stratigens is business intelligence that joins the dots - much more than just talent intelligence or talent analytics, it is changing the way that business leaders make decisions by combining and presenting credible data from almost 1400 data sources. Talent research is big business. A lot of time and investment goes into producing reports, so an automated app that provides essential HR information really quickly is a sizeable step forward.

It offers is a macro view, allowing decision-makers to easily pinpoint prime locations for expansion and market growth. Stratigens successfully launched following an eight-month consultation, design and build process. It was quickly adopted by a global aerospace and defence client, as well as a global FMCG business - providing HR directors and recruitment leaders with instant access to essential information at the tap of a button.

With its new SaS-focused website and successful Hubspot integration, Stratigens is now been fully capable of marketing to its audience in a professional and highly targeted manner.

Multiple possibilities lie ahead for Stratigens, as a smart tool that can not only advise, but also predict, future talent movements while playing a crucial role in accelerating diversity. We continue to work with the team as a long term development partner, to enable their plans and ambitions as an invested shareholder and leading technology resource.


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