Design what people need before you build what they do not.

We bring user, organisational and technical insight together to define the right experience, test the thinking and reduce risk before development accelerates.

Make the idea clearer. Make the investment safer.

Good design is not decoration at the end of a project. It is how you understand the need, explore different answers and prove what should be built. We use research, service design, UX, prototyping and technical thinking together so the experience works for users and for the organisation delivering it.

How we help

  1. 01

    Service design

    Map the end-to-end service across users, teams, channels, processes and technology to find friction and redesign how the whole experience should work.

  2. 02

    Product & UX design

    Turn needs and requirements into clear journeys, interactions and interfaces that are useful, accessible and easy to understand.

  3. 03

    Prototyping & user testing

    Put ideas in front of real users early. Learn what works, what does not and what needs to change before committing to build.

  4. 04

    Solution definition

    Define features, architecture, options and a prioritised backlog so the next delivery phase starts with much less ambiguity.

Organisations we have worked with

Banes
Samten
wbaa
ELTO
Challenge Works
NCT
One Dance
St Antony
charlie Waller
Ayvens
St Leonards
gwcu

What you get

  • Clear user and organisational needs

  • A tested service or product direction

  • Evidence behind key design decisions

  • Defined journeys, features and architecture

  • A prioritised backlog ready for delivery

What our clients say

"The team’s ability to work with both our staff team, stakeholders, and our wider membership in building the website has resulted in a website that is not only visually striking but highly functional and accessible and the feedback from our members and other users has been really positive!”
One Dance UK logo
Lara Coffey One Dance UK

Questions about design?

  1. 01

    Can you work on an existing service or product?

    Yes. We can improve what already exists, test whether a redesign is needed or help decide whether improvement, replatforming or rebuilding is the better route.

  2. 02

    Do you design before choosing technology?

    Usually. The experience and service need should shape the technology choice, not the other way around. Technical constraints still matter, so engineering input is part of the design process.

  3. 03

    Can you take the design into build?

    Yes. Our design, engineering and platform teams work together, so the thinking can continue into delivery without a hand-off between unrelated suppliers.

Have an idea? Let us test the thinking.

Bring us the problem, the ambition or the idea. Tell us what you’re trying to change and we’ll help you work out the right way forward.

Or email us at hello@digitalwonderlab.com

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